The TV ad features ‘Graham’, the now famous Pilgrims Choice cheese grader, who goes in search of the ripest tomato and freshest bread needed to make the perfect cheese sandwich – the same dedication that is applied to grading and selection of all Pilgrims Choice Cheddar. The ad closes on a still of our NEW reclosable Mature and Extra Mature packs, available in-stores NOW!!

Watch out for our additional support with a NEW ‘Worth more then the price suggests’ trade and consumer press campaign, in over 20 leading weekly and monthly glossy magazine titles – with many of the ads featuring money off coupons, to add yet more reasons to make us your cheddar of choice.

Additional marketing support includes in-store promotional activity with great value offers not to be missed! A high profile, targeted PR campaign and exciting new online activity. As well as nationwide sampling taking place in multiple retailers, where you can sample Pilgrims Choice Cheddar and get money off coupons, plus scrumptious recipe ideas. One way or the other, we’re making sure everyone only has Pilgrims Choice on their lips!

If this was not enough to wet your appetite, the Pilgrims Choice “Festival of Food” road show continues to tour the country throughout 2009. Watch out for us this year with even more great deals, sampling and give ways, you’re sure to be coming back for more - so why not pop along and see us? Click here for more information >> .

Watch this space for even more exciting events and updates throughout the year, that are sure to keep you mouth watering for more.